diff --git a/hif/inc/hif.h b/hif/inc/hif.h
index 24192e345c61..bd211b2024ff 100644
--- a/hif/inc/hif.h
+++ b/hif/inc/hif.h
@@ -52,6 +52,8 @@ extern "C" {
 typedef void __iomem *A_target_id_t;
 typedef void *hif_handle_t;
 
+#define HIF_DBG_PRINT_RATE 1000
+
 #define HIF_TYPE_AR6002   2
 #define HIF_TYPE_AR6003   3
 #define HIF_TYPE_AR6004   5
diff --git a/hif/src/sdio/hif_sdio_dev.c b/hif/src/sdio/hif_sdio_dev.c
index 0bad5cdc7542..a85a48a92a8b 100644
--- a/hif/src/sdio/hif_sdio_dev.c
+++ b/hif/src/sdio/hif_sdio_dev.c
@@ -190,8 +190,10 @@ HTC_PACKET *hif_dev_alloc_rx_buffer(struct hif_sdio_device *pdev)
 	headsize = sizeof(HTC_PACKET);
 	netbuf = qdf_nbuf_alloc(NULL, bufsize + headsize, 0, 4, false);
 	if (netbuf == NULL) {
-		AR_DEBUG_PRINTF(ATH_DEBUG_ERR,
-				("(%s)Allocate netbuf failed\n", __func__));
+		QDF_TRACE_RATE_LIMITED(HIF_DBG_PRINT_RATE, QDF_MODULE_ID_HIF,
+				       QDF_TRACE_LEVEL_ERROR,
+				       "(%s)Allocate netbuf failed\n",
+				       __func__);
 		return NULL;
 	}
 	packet = (HTC_PACKET *) qdf_nbuf_data(netbuf);
diff --git a/qdf/linux/src/qdf_nbuf.c b/qdf/linux/src/qdf_nbuf.c
index 8568e12fcb88..baa527de4cdb 100644
--- a/qdf/linux/src/qdf_nbuf.c
+++ b/qdf/linux/src/qdf_nbuf.c
@@ -400,7 +400,8 @@ struct sk_buff *__qdf_nbuf_alloc(qdf_device_t osdev, size_t size, int reserve,
 	skb = pld_nbuf_pre_alloc(size);
 
 	if (!skb) {
-		pr_info("ERROR:NBUF alloc failed\n");
+		pr_err_ratelimited("ERROR:NBUF alloc failed, size = %zu\n",
+				   size);
 		__qdf_nbuf_start_replenish_timer();
 		return NULL;
 	} else {